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Individuality & sophistication

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The concept
The label "Laura Blagho" presents in cooperation with designers and artists the classic white shirt with interchangeable collar. Laura Blagho reinterprets the idea of the interchangeable collar with an artistic touch. Women have the choice between more than a hundred looks. They vary their daily look with different themes, colors and designs. The collars can also be worn alone as an accessory directly on the skin or over a T-shirt or sweater.

The perfectly fitting white shirt is always an ideal choice. Thanks to the innovative multi-function that Laura Blagho gives to the classic shirt, it also becomes a showpiece, an expression of individuality, a charmer with personality. Artistic collars that can be attached and removed in minutes.

The collars are produced in small series, with textile craftsmen and designers from all over Europe. For example with embroidery fabrics by Forster Rohner or designs by European artists.

The shirts are made of 100% Oeko-Tex, are comfortable to wear, easy to care for and fit in any luggage.
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More about the brand
We believe that fashion should be an expression of individuality and art. Our passion is to offer unique clothing that blends artistic inspiration with the finest craftmanship.

The feminine look and versatile design of our clothes appeal to the many ever-changing needs and roles of today’s women. We design with originality and sophistication, paired with high quality tailoring and great finishing. Ultimately, our creations make a woman feel both glamorous and at ease.

Rooted in a passion for fabrics, colors, craft and art, our products not only delight our customers with something beautiful, but also inspire them with new interpretations of the fashion world’s heritage and artistry.
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Who is Laura Blagho?
Laura Blagho was born in St. Gallen, Switzerland, a city well-known for its textile industry. Her parents were Italian and worked as tailors. As a little girl, she loved to sew dresses for her dolls, spent hours and hours with needles and fabrics.

Laura’s inspiration for fashion comes from this heritage, combined with her passion for art and her close ties to the international art world. She benefits from a network which she has established through her personal passion and many years as Global Marketing Director of Art Basel. The pieces of her collection are made out of precious textiles blended with artistic inspiration.

As a woman with lots of interests and activities, she is accustomed to and understands the many roles and facets of a contemporary woman. And she knows how important it is to have fashionable and functional ensembles that allow to move naturally and with ease from one situation to the other and still express one’s personality. She now brings this knowledge and sensitivity to the market with her first product for cosmopolitan and stylish women: versatile, extraordinary and artistic collars.
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